Counterculture

English (Americas)
JUST LAUNCHED Counterculture Logo PUSH THE BOUNDARIES
FINE AND CONTINUOUS

Seek a fresh outlook with Offbeat, subtle in shape yet confident and progressive in form.

SHOP NOW + ORDER SAMPLES
Offbeat Pattern
DISTINCT AND TRANSITIONAL

Confront the ordinary with Phenom, a fascinating exploration of lines and depth enriched by a soft gradient effect.

SHOP NOW + ORDER SAMPLES
Phenom Pattern
COMPLEX AND DIVERSE

Demand a different approach with Freethinker, an unconstrained statement of rapid movement and contrasting tones.

SHOP NOW + ORDER SAMPLES
Freethinker Pattern

INTRODUCING COUNTERCULTURE

A vigorous new collection that unapologetically pushes the boundaries of style and function.

SET THE FOUNDATION

Start with Offbeat to ground your design. Soft and complementary in nature, Offbeat's subtle movement and neutral progressions create a solid foundation.

SHOP NOW + ORDER SAMPLES

SET THE FOUNDATION

Start with Offbeat to ground your design. Soft and complementary in nature, Offbeat's subtle movement and neutral progressions create a solid foundation.

SHOP NOW + ORDER SAMPLES

SET THE FOUNDATION

Start with Offbeat to ground your design. Soft and complementary in nature, Offbeat's subtle movement and neutral progressions create a solid foundation.

SHOP NOW + ORDER SAMPLES

ELEVATE VISUAL INTEREST

Then, enrich your design with Phenom. Dynamic and appealing, Phenom introduces a heightened level of texture and aesthetic to your floorscape.

SHOP NOW + ORDER SAMPLES

ELEVATE VISUAL INTEREST

Then, enrich your design with Phenom. Dynamic and appealing, Phenom introduces a heightened level of texture and aesthetic to your floorscape.

SHOP NOW + ORDER SAMPLES

ELEVATE VISUAL INTEREST

Then, enrich your design with Phenom. Dynamic and appealing, Phenom introduces a heightened level of texture and aesthetic to your floorscape.

SHOP NOW + ORDER SAMPLES

FINISH WITH AN ACCENT

Finish your design with Freethinker. Featuring contrasting tones paired with high-energy flow, Freethinker adds visual statement areas to your subtle base.

SHOP NOW + ORDER SAMPLES

FINISH WITH AN ACCENT

Finish your design with Freethinker. Featuring contrasting tones paired with high-energy flow, Freethinker adds visual statement areas to your subtle base.

SHOP NOW + ORDER SAMPLES

FINISH WITH AN ACCENT

Finish your design with Freethinker. Featuring contrasting tones paired with high-energy flow, Freethinker adds visual statement areas to your subtle base.

SHOP NOW + ORDER SAMPLES

SMOOTH, SUBTLE PROGRESSIONS

Counterculture offers a dynamic stance paired with wide-ranging color and pattern flexibility. Discover new depths of form and contrast by delicately flowing from one texture to the next, creating an eloquent range of movement.

SMOOTH, SUBTLE PROGRESSIONS

Counterculture offers a dynamic stance paired with wide-ranging color and pattern flexibility. Discover new depths of form and contrast by delicately flowing from one texture to the next, creating an eloquent range of movement.

SEAMLESS SELF-COORDINATION

Counterculture provides all of the necessary tools to project your perspective loud and clear. Designed with a mix-and-match mentality, floorscapes instantly awaken with a complementary contrast. Select your perfect combination of pattern and color for retrofit installations and more.

SEAMLESS SELF-COORDINATION

Counterculture provides all of the necessary tools to project your perspective loud and clear. Designed with a mix-and-match mentality, floorscapes instantly awaken with a complementary contrast. Select your perfect combination of pattern and color for retrofit installations and more.

CONTINUOUS FLOW WITH PATTERN & COLOR

Counterculture is rooted in three distinctive patterns paired with rich color variation found in each carpet tile. Create visual flow and define spaces from saturated to subtle and back again with complete ease.

WATCH INSTALLATION

DESIGNED FOR COMPLEMENTARY PAIRINGS

Coordinate with a selection from Major Frequency: Two to create an electric train-of-thought. Or, install alongside an LVT option for a daringly bold fusion of texture and tone.

DESIGNED FOR COMPLEMENTARY PAIRINGS

Coordinate with a selection from Major Frequency: Two to create an electric train-of-thought. Or, install alongside an LVT option for a daringly bold fusion of texture and tone.

DESIGNED FOR COMPLEMENTARY PAIRINGS

Coordinate with a selection from Major Frequency: Two to create an electric train-of-thought. Or, install alongside an LVT option for a daringly bold fusion of texture and tone.

WAYFINDING ABILITIES

The patterns and colors of Counterculture innately lend themselves to areas requiring wayfinding capabilities as well as social zoning needs. Switching between patterns or implementing a striking contrast between brights and neutrals will clearly express traffic flow and set spatial boundaries.

SOCIAL ZONING

FLEXIBLE INSTALLATION

VERSATILE FLOORSCAPES

The geometric nature of Counterculture's tiles make it an ideal selection for scaling to spaces of every size, large or small. Plus, the open-ended designs break down the barriers of typical installations, allowing designers to create inspired floorscapes without functional limitations.

FLEXIBLE INSTALLATION

VERSATILE FLOORSCAPES

The geometric nature of Counterculture's tiles make it an ideal selection for scaling to spaces of every size, large or small. Plus, the open-ended designs break down the barriers of typical installations, allowing designers to create inspired floorscapes without functional limitations.

FLEXIBLE INSTALLATION

VERSATILE FLOORSCAPES

The geometric nature of Counterculture's tiles make it an ideal selection for scaling to spaces of every size, large or small. Plus, the open-ended designs break down the barriers of typical installations, allowing designers to create inspired floorscapes without functional limitations.

RICH, ROBUST TEXTURES

Counterculture is designed to ensure each and every fiber is saturated, radiant, and of the finest detail. With resolution this crisp, creating an expressive floorscape is stylish, approachable, and fun.

RICH, ROBUST TEXTURES

Counterculture is designed to ensure each and every fiber is saturated, radiant, and of the finest detail. With resolution this crisp, creating an expressive floorscape is stylish, approachable, and fun.

RICH, ROBUST TEXTURES

Counterculture is designed to ensure each and every fiber is saturated, radiant, and of the finest detail. With resolution this crisp, creating an expressive floorscape is stylish, approachable, and fun.

Play

Watch Time

MULTIFACETED COLORWAYS

OFFBEAT / PHENOM / FREETHINKER

Featuring seven rich neutrals and five dynamic brights, the colors offered in Counterculture encourage vigorous designs and intrinsic transitions. Select your favorite neutral, then intuitively frame and complement with your choice of bright.

SHOP NOW + ORDER SAMPLES
MY ROOM TOOL

VIEW COUNTERCULTURE IN YOUR SPACE NOW!

Simply upload a photo from your device and let the Visualizer do the rest!

TRY IT NOW WATCH TUTORIAL
Counterculture Logo

Share the Story

VIEW DIGITAL BROCHURE SHOP NOW
The Creative Collective - Logo

Over a Century of Stewardship

At Milliken, sustainability is core to our culture. We hold ourselves accountable to the highest ethical standards; we derive our greatest satisfaction from creating innovations that help solve the worlds' problems at a human level - adding value to people's lives, improving health and safety, and making this world sustainable.

Sustainability Icons
Specification Icons

SUSTAINABILITY INFO

Counterculture is manufactured with WellBAC™ Comfort cushion backing, and is certified NSF-140 Gold with 43% pre-consumer recycled content by total product weight. Counterculture is also avaiable with our NSF-140 Platinum backing option. All Milliken modular carpets carry Environmental Product Declarations and Health Product Declarations, which contribute to LEED certification. Additionally, Milliken modular carpets carry Declare® transparency labels and comply with the Red List Imperative of the Living Building Challenge™.