Color is Impact

Sustainability consideration is a core tenant of modern product development. And colorants play a real role in how a formulation performs against environmental and regulatory expectations.

Milliken's color portfolio is designed to help you reduce waste, support safer handling, and stay ahead of shifting ingredient scrutiny. Two Milliken solutions show this in action.

Liquitint VeraFree^™: Biocide-free color for water-based systems

Ingredient labels are under more scrutiny than ever. Formulators face rising demand for cleaner, simpler ingredient stories—without giving up the performance their products depend on.

That's why Milliken developed Liquitint VeraFree^™, a colorant formulated without intentionally added preservatives. It supports cleaner formulations while delivering the color strength, clarity, and consistency the Liquitint line is known for.

What it helps you do:

• Meet growing demand for preservative-free or reduced-preservative products
• Support formulation compliance with colorants that align with Biocidal Products Regulation (EU) No 528/2012
• Position stronger sustainability credentials on the shelf with mindful colorant ingredients

The result? Cleaner labels that align with consumer expectations for transparency—without compromising color quality.

Seed Coatings: Precision color for responsible agriculture

In agriculture, color isn't decorative. It's a safety and traceability signal. Coated seeds need clear visibility for accurate application and safe handling.

Milliken's seed coating colorants are engineered for both precision and responsibility, helping growers and treatment providers get the application right.

What it helps you do:

• Use highly concentrated formulations coated in performance-driven shell that supports lower usage rates and reduced material consumption
• Improve product visibility to help prevent over-application or misapplication of treated seeds
• Distinguish treated seeds from untreated ones for safer handling

These benefits support more efficient farming practices and stronger stewardship across the agricultural value chain.

Sustainability is only part of the story. Milliken's color technologies are also built to make your formulation work more efficient, predictable, and scalable.

Reactint^®: Precision and efficiency in polyurethane systems

Polyurethane (PU) is demanding chemistry. Color has to integrate into a reactive system without compromising the performance of the final material.

Reactint^® polymeric colorants are engineered specifically for polyurethane applications, where color becomes a functional part of the formulation.

What it helps you do:

• Bond colorants into the polymer matrix through reactive chemistry, preventing migration or bleed
• Reduce downstream defects to improve product durability and consistency
• Achieve precise color matching with less trial-and-error

With Reactint^®, color contributes to both stability and material performance—not just aesthetic appearance.

Liquitint^™ Winter: Reliable performance in the cold

Temperature swings can disrupt how a formulation behaves, especially in water-based systems. Cold conditions can mean processing headaches, downtime, and inconsistent results when using road treatment solutions that utilize color ingredients.

Milliken engineered Liquitint^™ Winter to perform in low temperatures, so you get consistent results year-round. When incorporated into road spray formations, Liquitint Winter^™ alerts road crews to spray patters, helping to increase precision application and decrease overspray.

What it helps you do:

• Maintain fluidity and dispersibility in cold conditions to reduce downtime and processing issues
• Deliver consistent color, even in challenging climates
• Avoid waste tied to batch inconsistencies or rework

By holding up when temperatures drop, Liquitint Winter supports operational efficiency and steady product quality.

Together, these solutions support a practical approach. Color is no longer just a finishing touch; it's a strategic lever for innovation.

Whether you're formulating biocide-free products, improving agricultural precision, or enhancing polymer performance, the right colorant delivers tangible value across the value chain.

• Sustainability and performance work together. Smarter color solutions can support sustainability goals while improving product outcomes.
• Formulation efficiency drives value. Reliable, high-performance colorants help reduce waste and speed time-to-market.
• Innovation happens at every level. Even a small component like a colorant can deliver meaningful impact when it's thoughtfully engineered.

As your markets evolve, the demand for solutions that balance sustainability with performance will only grow. Milliken's approach to color—grounded in material science, innovation and responsibility—shows how even the smallest part of a formulation can make a meaningful difference.

At Milliken, we are committed to delivering consistent quality, innovative solutions, and the technical expertise our customers rely on to solve complex color challenges. Rather than following the market, we work alongside our customers to develop differentiated solutions that create lasting value. That's what partnership means to us, and it's what continues to set Milliken apart.

With technologies like Liquitint VeraFree, Reactint, Liquitint Winter and advanced seed coatings, you can put color to work toward both your sustainability and operational goals. Because color isn't just what you see. It's what helps drive your results. Connect with Milliken today to see how it can drive your own results.