Milliken ColorDirection 2022

As we recover from a fragile time of vulnerability, ColorDirection 2022 Emerging Confidence sets an eye forward to a world in which positive choices can make a difference in our daily lives, with connection, care and respect high on the agenda.


ColorDirection 2022 offers brands a way to reflect these values, and society’s newfound optimism, channeling positive consumer choice with the hopeful imagery of bright and optimistic colors in a highly competitive product packaging space. With so many options on today’s supermarket shelves, capturing the attention of potential customers, with packaging that reflects this trending spectrum of colors, is a necessity.

 

Six bright shades represent a can-do attitude and optimism for global change