Especially in consumer packaged goods (CPG) and industrial and institutional markets, every aspect of product formulation is carefully weighed against consumer needs and expectations, product development goals, and market regulations. Key among these considerations is performance, and that’s why Milliken developed Liquitint Verafree™, a breakthrough in biocide-free colorant technology designed to meet the evolving needs of both the CPG and industrial and institutional markets.

Emphasize branding with vibrant, biocide-free color

Liquitint Verafree™ empowers formulators to create products that harness bold, stable, and high-performing colorants with a biocide-free, water-soluble profile. These colorants deliver the same trusted performance Milliken’s Liquitint line is known for, while offering a label-friendly alternative that supports microbial stability—without the use of preservatives.

In a crowded marketplace, color is more than just aesthetics; it’s a powerful tool for brand differentiation. Liquitint Verafree™ helps brands stand out with highly stable, easy-to-process biocide-free colorants that foster consumer confidence and enhance shelf appeal.

Reliable performance from a trusted name in colorant

CPG and industrial and institutional product formulators know that colorants must do more than look good—they must deliver consistent, reliable results that enhance the product experience. That’s where Liquitint Verafree™, Milliken’s latest innovation in colorants, stands apart, offering:

• Excellent microbial stability without preservatives
• True liquid colorants for easy processing
• Bright, vivid colors with minimal staining—even at high color loadings
• Wide pH range compatibility
• Extensive color space options for both liquid and solid formats

Engineered for compliance and compatibility

• EU REACH
• UK REACH
• Ukraine REACH
• Turkey REACH

This regulatory alignment ensures global market access and simplifies formulation approvals across regions.

Expert support for long-term success

When you choose Liquitint Verafree™ colorants, you gain access to Milliken’s global team of experts. From concept development to testing and application, we offer comprehensive support, including color-matching and analysis capabilities tailored to your unique needs. Using Liquitint Verafree™ means you gain a formulation partner that works with you throughout the development and scale-up phases.

Liquitint Verafree™ is more than a colorant—it’s a strategic tool for formulators seeking high-performance, regulatory-compliant solutions. With decades of expertise behind every drop, Milliken helps you deliver products that stand out on the shelf and perform in the field.

Ready to explore the possibilities of biocide-free colorants? Contact us today to partner with Milliken to bring your next formulation to life with Liquitint Verafree™.