Sustainable Packaging for Ferrero Rocher
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Sustainable Packaging for Ferrero Rocher
Ferrero chose to collaborate with Milliken & Company in its mission to find the right material for the iconic Ferrero Rocher boxes. Milliken custom-designed a formulation to find the right box made from polypropylene (PP), a clear, lightweight and highly recyclable material. Milliken was able to demonstrate measurable performance improvement including lower resource consumption and reduced greenhouse gas emissions. The companies worked collaboratively to meet Ferrero’s demanding specifications to maintain the iconic Ferrero Rocher box’s transparency, and guaranteeing the same high-quality product that their consumers know and love.
“At Milliken, we thrive on resolving the technical challenges brought to us by our customers,” says Ruben Subira, Regional Market Manager Plastic Additives. “This project with Ferrero is a great example of how close collaboration can help to deliver value-added solutions.”