News & Media > Dickies launches innovation in performance and comfort with introduction of new work shirt in partnership with Milliken
8/13/2015

Press Releases

Thursday, August 13, 2015
Corporate

Iconic Dickies work shirt redesigned with advanced Milliken fabric to create a new level in performance workwear


FORT WORTH, TEXAS AND SPARTANBURG, S.C. – Williamson-Dickie Mfg. Co., the world’s
leading provider of performance workwear, and Milliken & Company, a global innovation
company with custom-engineered textile capabilities, have collaborated under Williamson-
Dickie Mfg. Co.’s flagship Dickies brand to produce an improved performance work shirt for
today’s modern worker.
 
The new work shirt employs Milliken & Company’s innovative textile technology to deliver
enhanced lightweight, moisture-wicking and soil-release properties with the addition of
stretch. Most importantly, the groundbreaking fabric technology delivers an 80 percent
increase in breathability. The “next generation” work shirt provides unprecedented comfort
and mobility while maintaining the durability of a classic Dickies work shirt.
 
The new Dickies work shirt is available in long and short sleeve, and in colors black, dark
navy, charcoal and desert sand. The shirt is available for purchase now on the Dickies
website, Amazon.com, Sears and other workwear retailers nationwide.
 
These improvements were the result of a long-term project and partnership between Dickies
and Milliken & Company, which have collaborated for more than 17 years to provide industryleading
work apparel to consumers. Both companies are invested in creating advanced
products with the customer’s best end use and comfort in mind.
 
The pioneering improvements to the classic work shirt speak to Dickies’ commitment to its
core consumer. “Dickies’ process of product innovation has us continually attuned to the
market, where consumer insights are a driving force behind all product development,” said
Scott Efird, senior director of fabric development, Williamson-Dickie Mfg. Co. “Our ongoing
collaboration with Milliken to drive continuous innovation allows us to employ the latest
fabric technologies across multiple segments of our business to enhance features and
benefits, furthering consumer satisfaction, both on and off the job.”
 
Eric Mossbrook, Milliken & Company market director for workwear fabrics, noted the
importance of the nearly two-decade relationship: “Our valued partnership with Dickies has
produced customer-centric improvements in workwear fabrics for a variety of end use
uniforms. We find the resulting products continue to exceed the quality, comfort and
performance demands of our customers.”
 
About Milliken & Company
For 150 years, Milliken & Company has been innovating with the purpose to explore, discover
and create ways to enhance people’s lives. Our community of innovators has developed one
of the larger collections of United States patents held by a private U.S. company. With
expertise across a breadth of disciplines, including specialty chemical, floor covering and
performance materials, we work around the world every day to add true value to people’s
lives, improve health and safety, and help make this world more sustainable. For more
information, visit www.milliken.com and join us on Twitter and Facebook.
 
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel,
specializing in innovative performance workwear since 1922. The company offers premium
quality products at an unmatched value across a vast assortment of apparel, footwear and
licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned
affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East;
exclusive licensees and distributors in Africa and the Asia Pacific region; and under the
Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak®
brands. For more information, visit www.williamsondickie.com.
 
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